Beauty
Makeup by Mahina
A booked-by-DM artist, turned into a brand that books itself.
Makeup by Mahina is an award-winning bridal and special-occasion makeup artistry service in Brisbane, working since 2016 — and until now, booked entirely through Instagram DMs.
BEAUTY · BOOKING INTEGRATION · GIFT CARDS · LAUNCHING SOON
- The brief
- Give a thriving word-of-mouth artist a home that matches the quality of her work: a portfolio that sells, prices without awkward conversations, and bookings that happen while she's mid-application on someone's wedding day.
- What we built
- An elegant single page with a soft neutral palette and editorial italics that match her voice, keeping every eye on the work
- Integrated online booking — appointments land themselves, no DMs required
- A portfolio gallery wired to Instagram, where her audience already lives
- Transparent service pricing — applications, bridal packages, one-on-one lessons
- Gift card sales as a second revenue channel, running through Square
- The result
- A polished online brand that turns followers into booked appointments and adds a revenue stream that never existed — while she sleeps.
2016Years of artistry behind the brand
3Revenue channels: bookings, lessons, gift cards
24/7Bookings land without a single DM
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